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tele regio combi will be part of the Goldbach TV portfolio starting 2024
Goldbach Media will take over the marketing of the tele regio combi (TRC) channel group as of January 1, 2024.
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Goldbach Media to market the Swiss-German channel Swiss1 starting 2024
Goldbach Media will be commissioned to market Swiss1 as of January 1, 2024, thus further expanding the Swiss TV portfolio.
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Replay Ads become part of Swiss TV performance value
Replay Ads were launched in 2022 as a global novelty in the Swiss TV industry. Recently, the advertising form of time-shifted TV has also become part of the established tv performance value.
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Goldbach Media to market TF1, TMC and TFX as of 2024
Goldbach Media (Switzerland) AG enters into a partnership with the private station group TF1, thus expanding its French-language TV portfolio.
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08.02.2023
TV
Online
Smart TV
Opinions
Advanced TV as an advertising medium - what the experts say
The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.
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Advertising on time-shifted TV: Goldbach’s TV portfolio now includes replay ads
The TV industry is launching a world premiere for TV advertising: The replay ads. This will allow advertisers to also address potential consumers specifically on time-shifted TV.