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Goldbach validates first-party data using panel data from intervista AG
Tested and found to be good: The advertising marketer Goldbach subjected its online targeting offering to a validation in May.
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08.02.2023
TV
Online
Smart TV
Opinions
Advanced TV as an advertising medium - what the experts say
The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.
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Cross-media brand building for Feldschlösschen
20 Minuten and Picstars implemented a cross-media storytelling campaign for the non-alcoholic beer segment and the Valaisanne brewery.
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Advertising on time-shifted TV: Goldbach’s TV portfolio now includes replay ads
The TV industry is launching a world premiere for TV advertising: The replay ads. This will allow advertisers to also address potential consumers specifically on time-shifted TV.
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Replay Ads - Advertising on time-shifted TV
Replay ads mark the beginning of a new advertising era, because advertising now is also possible on time-shifted TV. Find out what this new form of advertising on catch-up TV entails.