Game on!

Swiss Radioworld cooperates with Audiomob and brings in-game audio advertising to Switzerland. Reach gamers on their smartphones with your audio ads - during the game and without interruption!

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Audio goes creative

Swiss Radioworld and Publicis Media realise a creative audio campaign on Spotify for Cantadou. The product line and its own playlist are promoted cross-media. 

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Added media performance

With the measurement of radio usage, Mediapulse provides an official currency and has now been able to close a measurement gap for the first time. For advertisers, this results in additional reach.

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Current articles on the topic of audio

Are you interested in audio? Then stay up to date with our audio articles.

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Game on! Swiss Radioworld brings in-game audio advertising to Switzerland

The new cooperation between SRW and Audiomob offers advertisers in Switzerland the opportunity to reach mobile gamers with In-Game Audio Advertising without interrupting gameplay.

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thAD easy #4: Advertising with podcasts

Our Digital Audio Specialist, Steve Krebser, explains how to advertise with pre-roll ads in the podcast environment in the fourth episode of thAD easy.

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Radio advertising works! Swiss Radioworld publishes current advertising effectiveness study

The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.

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"Enjoy the summer together" ‒ Swiss Radioworld and Publicis Media launch Spotify campaign for Cantadou

Audio goes Creative - Swiss Radioworld and Publicis Media implement a creative audio campaign on Spotify for Cantadou Switzerland.

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Solid radio reach and free media performance on top

According to the latest figures from Mediapulse, around 77% of the Swiss population listen to the radio every day. Headphone use is now also recorded.

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Swiss Radioworld and Goldbach Audience win pitch for exclusive commercialisation of Spotify

The international music streaming service Spotify is extending its partnership with Goldbach. The latter continues to be the exclusive marketer of the platform in Switzerland.