Programmatic advertising uses real-time bidding (RTB) technology to buy and serve ads. Advertisers set a budget, targeting criteria, and advertising themes in a demand-side platform (DSP). The DSP then places bids for ad inventory on supply-side platforms (SSP), which are websites and apps where ad space is available. The highest bidder wins the auction and its ad is displayed to the target audience.

Real-time bidding (RTB) is a type of data-driven programmatic buying that allows marketers to purchase impressions in a split second via a real-time auction. When a visitor arrives on a website, the publisher immediately auctions off the available ad space, and the advertiser with the highest bid to the DSP wins the space for their ad.

In its most basic form, a demand-side platform (DSP) is an advertising technology platform that represents the buy side (advertisers) in the acquisition of online advertising space and enables brands and agencies to acquire different types of inventory from many publishers through a single unified interface.

Advertisers can use a DSP to buy ads on publisher sites and target specific audiences using third-party data sources. The advertiser sends bids for ad space to the platform, and the DSP automatically allocates the ad impressions based on the bid price and the audience selection chosen by the advertiser.

Consequently, marketers benefit from precise ad placement and publishers from the best bid price for their inventory.

Publishers use supply-side platforms (SSPs) to manage their inventory in the same way that advertisers use demand-side platforms (DSPs) to handle their programmatic ad buying. In other words, an SSP allows publishers to target different advertisers and sell ad space at the best possible price.

This automated system connects to an ad exchange and shares auction inventory through real-time bidding. By linking to many ad exchanges and expanding the publisher's visibility to potential buyers, the SSP is designed to maximize the amount publishers receive for each ad call.

An SSP also allows publishers to filter ads by specific categories of advertisers or channels and set variable prices for ad space to determine the most acceptable cost.

Provided we have all the information we need, we will create a Deal ID that you can use to programmatically shop our audio inventory.

• Seat name and ID of the DSP used
• The desired placements (Spotify, Audio Network and/or Podcast Network)
• The desired formats
• The desired targeting
• The languages of the deals

Please contact our sales unit or send us an email to [email protected].

• Were the deals created on the right Seat?
• How high is our bid? Are we bidding above the floor price of the deal?
• Are special advertising materials used that cannot be played out or must be released?