![5_GB (1).jpg]()
18.09.2023
Press
Knowledge
Out of Home
Five reasons for Programmatic Digital-out-of-Home
In the last few years, DOOH has become a real reach medium. If you want to exploit the full potential of this medium, you need a programmatic campaign set-up.
![Mund_Muender_Mouth_clem-onojeghuo--gGy9hVunhE-unsplash.jpg.728x0_q85_crop.jpg]()
19.05.2023
Press
Smart TV
Knowledge
Out of Home
Everybody is talking about programmatic media - is every media type bookable via programmatic?
Programmatic advertising has developed since the 2000s into a system for the efficient playout of online advertising. A guest article on ADZINE by Frank Möbius.
![Minto_Innenbereich mit GB logo.jpg]()
IDOOH: "We are still the new kids at the party"
After a good year and a half, the top management of the DOOH association IDOOH is taking stock, and it's something to be proud of: enormous reach, interested advertising customers, experienced new members.
![GB-ATV Studie Presse2 600x350.jpg]()
24.03.2023
Press
Out of Home
Smart TV
Knowledge
How DOOH and CTV are changing regional advertising
The major advertising and marketing trends do not stop at regional advertising. Digital out-of-home (DOOH) and Connected TV (CTV) are opening up new opportunities for advertisers.
![IDOOH Kachel Website.png]()
09.02.2023
Press
Out of Home
Knowledge
IDOOH publishes the first joint reach study
Just in time for its 1st birthday, IDOOH publishes the first joint reach study valid for the entire digital out-of-home industry in Germany.
![GOLDBACH_RitterSport_Roasted Peanut_Sonthofen_1.png]()
Goldbach implements first campaign on e-charging stations of Numbat with client Ritter Sport
Technology-focused marketer Goldbach cooperates with fast-charging infrastructure provider Numbat and implements first campaign with client Ritter Sport.