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Goldbach Germany Managing Director Robert Stahl dies after long illness
The Managing Director of advertising marketer Goldbach Germany GmbH Robert Stahl died on October 13 at the age of 63 after a long, serious illness.
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18.09.2023
Press
Knowledge
Out of Home
Five reasons for Programmatic Digital-out-of-Home
In the last few years, DOOH has become a real reach medium. If you want to exploit the full potential of this medium, you need a programmatic campaign set-up.
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Which KPIs are relevant to measure CTV campaigns?
The penetration and popularity of Connected TV continues to grow rapidly. The question arises: which KPIs are used to measure CTV campaigns? Learn about all the KPIs in CTV here.
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How CTV can be integrated into online marketing campaigns
Advertising on connected TV (CTV) is now increasingly integrated into the media mix. Here are five things advertisers should know about integrating CTV into their campaign.
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Office vs. Home Office - Companies should have clear rules
Verena Zerai comments on Adzine about New Work, more flexibility and how companies should deal with the new challenges.
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Goldbach adds further HIGH VIEW-TV channels to portfolio
Two new linear TV channels will be available for bookings by advertisers from July onwards, bringing the total number of HIGH VIEW linear TV channels marketed by Goldbach to five.
