DOOH: Best Cases

The new trend of a 3D campaign - the new men's perfume "Phantom" by Paco Rabanne showed successfully with the help of 3D animations at the Mercedes Platz in Berlin. The space at Mercedes Platz is ideal for attracting high attention to the product.

Directly at the POS - with the campaign in 2020, Mattel wanted to draw attention to the new toys of FisherPrice products. For the campaign in the malls, several motifs were controlled via DSP purchasing.

In September 2019, the amusement park advertised together with Langnese in a programmatic, dynamically controlled DOOH campaign on the media of the Airport Channel and the Autobahn Channel. The aim: to attract new visitors from the north of Germany, especially in the Berlin and Hamburg conurbations.