Booking options
Goldbach more diverse than ever! With us, you can buy via the classic and programmatic booking route. Depending on what makes the most sense for you, with us you will find the perfect way. Take advantage of the variable booking options in DOOH at Goldbach - the best possible control for every need.
Classic DOOH advertising playout
By using the classic booking options, your spot will be played at a guaranteed time and with guaranteed insertions. Reach your target group every 3 hours and vary locations and media yourself. Discover the various possibilities of MALL, ROADSIDE or TRAVEL POS.
Timeline
A time slot is a defined number of hours, each consisting of three hours. Taking the Mall Channel as an example, the first time slot begins at 6 a.m. and ends at 9 a.m.. The second time slot therefore starts at 9 a.m. and ends at noon. Thus, there are channels such as the Mall Channel, which - due to the opening hours - ends its last time slot at 9 pm. In contrast, the King Channel has an on-air time of 24 hours. In the classic booking option, we use this to select target groups that are in certain locations at certain times. To do this, we use the data available with the DMI (Digital Media Institute) and GIM collected data - the Public&Private Screens Study 2019/2020.
Loop
A loop is a defined sequence of spots that make up a playlist. This playlist is repeated after a certain defined number of spots. In this way, you get an endless loop that is made up of advertising, content and news. Depending on the number of spots booked, the length of the loop varies and can also differ from time slot to time slot.
We will be happy to advise you!
Are you interested in placing DooH advertising?
We will find the right solution with you. Regardless of where you are in your campaign planning. We are happy to be there for you. Contact us without obligation.