Goldbach Events, Webinars, Conferences and more!

We are there! We are looking forward to two eventful days at this year's DMEXCO in Cologne and hope to meet you here as well.

Also this year we will be present at the total video event in hamburg. We are looking forward to two exciting days!

Together with IDOOH, Ströer and WallDecaux, we organized a joint DOOH Club Lounge at OMR 2023. In addition to cool drinks in the jungle atmosphere, you could follow various panel discussions around the topic of digital-out-of-home.

The media category Connected TV is becoming more and more established as an integral part of the media mix.
Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights of this year's Advanced TV DACH study. You can see everything about awareness and use, content and motivation as well as advertising acceptance of Connected TV in the webinar recording.

Our experts Mario Neumann and Jana Metten-Walter from HIGH VIEW introduced terms, special features and news of the young media genre and classified them for you. Feel free to watch the complete recording!

This year's Goldbach Sender Day for all our station partners finally took place again at the smartvillage Schwanthalerhöhe in Munich. Great and exciting presentations and a great get-together. All photos and impressions here!

In this webinar, our DOOH Programmatic Experts Sarah Becker and Juliane Stanglmayr gave insights into the programmatic world of Digital out of Home. Learn more about booking options and technical insights - useful for your next DOOH booking.

All the special features about digital outdoor advertising in Munich were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers or in mobility hubs - Munich has a lot to offer in digital outdoor advertising.

All the special features about digital outdoor advertising in North Rhine-Westphalia were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping malls, on the road or in Burger King stores - NRW is a great place for digital outdoor advertising!

All the specifics about digital outdoor advertising in Berlin were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping malls, in mobility hubs or on the famous Mercedes Platz in Berlin - the capital offers many opportunities to place your advertising optimally!

The media category Connected TV is becoming more and more established as an integral part of the media mix.
Mario Neumann, Unit Director Advanced TV, and media expert Christof Baron, Independent Media Consultant at Media for Excellence, presented the results and exciting insights of our new Advanced TV DACH study.

A successful DACH webinar about best cases already implemented on CTV. Our experts Mario Neumann, Philipp Sonder, Thomas Plattner and Wolfgang Pernkopf presented insights and specifics of already implemented CTV campaigns.

HORIZONT Total Video 2021 was all about Programmatic Advertising! Our programmatic experts Robert Stahl, Hubert Hattowski and Mario Neumann discussed in our masterclass the topic of programmatic advertising in online video, CTV and DOOH - similarities and differences . Feel free to watch our recorded masterclass and learn more about the world of programmatic advertising.

Connected TV has now established itself as a complementary offering to traditional TV. Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights of our new Advanced TV DACH study. These were the latest figures on awareness and use, content and motivation, and advertising acceptance in the area of Connected TV.

In our webinar on March 4, 2021 with the topic "What can Connected TV", our guests enjoyed an interesting exchange and exciting insights around the topic of "Connected TV". Together with our partners Nowtilus, Exaring and High View, the different perspectives (content, platforms, technology, advertising) of the still young media genre were presented and discussed.

Mario Neumann, Unit Director Advanced TV Goldbach Germany, and Jennifer Kipka, Senior Sales Manager Goldbach Germany, presented Goldbach's understanding of Advanced TV in this one-hour session. They classified terminology and talked about challenges, opportunities and special features of this young media genre.