Goldbach News & Insights

The Managing Director of advertising marketer Goldbach Germany GmbH Robert Stahl died on October 13 at the age of 63 after a long, serious illness.

In the last few years, DOOH has become a real reach medium. If you want to exploit the full potential of this medium, you need a programmatic campaign set-up.

Summer is coming to an end and school has started again. To mark the occasion, we have some trends around school in the September Trend News.

The penetration and popularity of Connected TV continues to grow rapidly. The question arises: which KPIs are used to measure CTV campaigns? Learn about all the KPIs in CTV here.

Vacation time means recharging batteries, doing something good for yourself. In keeping with this, we have a few trends on the topic of "health" in our August trend news.

Advertising on connected TV (CTV) is now increasingly integrated into the media mix. Here are five things advertisers should know about integrating CTV into their campaign.