Your added value as an online publisher

All processes are mapped in the ad operations workflow tool Nautilus: From offer to processing to billing. In this multifunctional tool, all information on the individual pages, the possible advertising formats and placements is stored and managed centrally. Likewise, the advertising campaigns, from the offer to the reporting, are completely handled by the system.

We analyze the surfing behavior of users and take into account the latest survey results. From this, we derive affinities, interests and characteristics of individual user groups with similar behavior. Make your website available for behavioral targeting as well and benefit from a higher number of suitable campaigns.

Automated trading of digital advertising space is establishing itself rapidly. In order to offer you as a publisher the best service and the highest possible utilization of your advertising inventory, we as marketers are embracing the trend. To this end, we work together with the most popular platforms. For you as a publisher, this means that you benefit from holistic revenue optimization.

We rely on private deals and private auctions, in combination with targeting from the data management platform and special forms of advertising. As a publisher, you still have the option of setting up a blacklist or whitelist to ensure quality at a high level. We look forward to taking the next step towards the future with you.