![Kia_EV9_c_Kia.jpg]()
Premiere: Kia uses new L-Frame advertising medium on DAZN
To promote the new EV9 model, Kia is the first mover to use an "L-Frame" campaign during German Bundesliga matches on DAZN.
![Goldbach_RoundTable_Lorenz_Pernkopf_Witte_Spangler_Almer_c_Elena-Azzalini_wr.jpg]()
10.05.2023
Press
Smart TV
TV
Knowledge
Trends
Goldbach Austria introduces new form of advertising for Advanced TV
We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.
![GruppenFoto.jpg]()
24.04.2023
Press
Out of Home
Online
TV
Smart TV
Cross Channel
Mobile
Goldbach adapts sales organisation to customer needs
Goldbach adapts its sales organisation to customer needs and Wolfgang Pernkopf is promoted to Deputy Managing Director Sales.
![Goldbach Advanced TV Studie 2023 Image.jpg]()
28.03.2023
Press
Smart TV
Knowledge
Trends
6. Goldbach Advanced TV DACH Study 2023: Connected TV is being used more and more intensively
Goldbach conducted its annual DACH study on the use and penetration of Connected TV. It continues to enjoy very high awareness in all advertising-relevant target groups.
![discovery.jpg]()
Goldbach markets discovery+ exclusively in Austria
New streaming service relies on screen marketer Goldbach Austria from the start: discovery+ has been available in Germany and Austria since June 2 28, 2022.
![2022MontageMockupET_Kampagne.jpg]()
Campaign for Wiener Elektro Tage relies on innovative media channels
The advertising campaign for the Vienna Electric Carriers relies on many advantages of different media genres, such as Goldbach Austria's diverse Advanced TV advertising options.