Mobile advertising formats and targeting options

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MOBILE CLASSIC ADS

IAB standard ad formats meet the general guidelines and recommendations for creating mobile ads. Our Mobile Classic Ads Bundle consists of Standard Banner and Medium Rectangle.

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MOBILE CREATIVE ADS | UNDERSTITIAL

Generate increased attention with the Understitial ad and create higher acceptance. The user exposes the advertising medium in a natural way gradually while scrolling.

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VIDEO ADS

Video makes it possible to stage advertising messages emotionally. Advertising in editorial environments ensures a credible and consistent brand presence. And since today's users are mobile and use different devices, our entire advertising playout is also geared towards multiscreen.

DRAG AD

In this example, users are asked to color in the product using a touch gesture. Can be implemented for all mobile formats. Alternatively, other components can also be changed.

360 DEGREE PANORAMA AD

For example, users can use swipe interaction to look around a room in 360 degrees and discover products. The integration of individual elements is possible.

PUZZLE AD

This example shows a puzzle where users have to move the individual puzzle pieces so that the picture appears correctly at the end. Different difficulty levels can be set.

SEARCH AD

Users are prompted to find the product within the ad using a search magnifier. The magnifying glass can be moved as desired with the finger. The complete campaign message then appears.

SWIPE AD

In this implementation option, the user is supposed to perform a certain action by swiping - in this case, dragging the bottle to the right place. After that, the end screen with CTA appears.

TOUCH AD

The user is asked to trigger something in the advertising medium by means of a touch movement. In this case, the ice is to be broken by tapping. Once the touch has been made, the advertising material continues animated with the campaign message.